020 7834 0028
Media Senior Account Executive
The Media Senior Account Executive is involved in all aspects of online media including campaign trafficking, reporting, campaign management and account management. S/he manages all basic responsibilities, including data analysis, planning & buying, optimisation. The Media Senior Account Executive will support the Media Account Manager in providing an excellent service to clients. S/he will also be expected to take on and be responsible for own projects, including producing schedules and negotiating media buys. The ideal candidate will be passionate about advertising and the digital market place and motivated outlook on their career.
Principle tasks & responsibilities
Client and Campaign Management
· Deliver excellent service to clients
· Production of work in a timely manner and in a suitable format.
· Participate in client meetings
· Participate and lead media owner meetings.
· Produce media schedules, based on the online marketing strategy developed Account Director and Account Manager
· Use of research tools
· Managing the creative process between channel manager, media sales and the client
· Setting up tracking/tagging of campaign
· Ongoing monitoring of campaign performance
· Optimisation/fixing of campaigns (or management thereof)
Reporting
· Preparation and communication of campaign reports to clients, on a weekly and monthly basis or as required.
· Ensure reports ad value and insight to campaigns
Buying
· Ensure that planned activity is delivered through negotiation with media owners of cost-effective and appropriately placed media
· Conceive and negotiate deals that benefit the client, the agency and also the media owner.
Monitoring Campaigns
· With the aid of the Traffic Team or assistant(s), to ensure that allowance has been made for tracking for each campaign and that statistics are collected and interpreted as often as appropriate. Frequency of tracking to be determined in conjunction with the client
· Responsible for drawing together an end of campaign summary of activity for the client and arranging a time to present it to them, face to face.
· Knowledge of online marketplace and clear understanding of
· Strong negotiation skills - able to work with the editorial team at the media owner to achieve the highest level of integration and editorial support for your deal
· Strong client facing skills - ability to create and maintain long-term relationships with client and media owners
· Excellent grasp of Internet software - browsers, operating systems etc.
· 1 years experience of media planning, affiliate or search marketing.
Location:
Central London
Salary:
Negotiable
Required Skills:
campaign trafficking, reporting, campaign management and account management.